I have a question for you. Do you consider yourself a trailblazer?
All entrepreneurs are trailblazers of sorts and perhaps you have that trailblazer personality that goes much deeper.
So, what is a trailblazer personality?
You have a strong desire to make a significant change in this world, even if that change right now is just in your head.
You want to help others, to contribute your gifts in one way or another.
And you are a visionary and see things a little differently than others.
On some level, you know that you are not living your full potential…
… which has you hiring coach after coach or taking program after program and still feeling stuck.
In other words, despite knowing what to do, for some reason you don’t understand, you might be resisting doing it.
And this has you struggling to scale your business. You get to a certain level and then you get stuck.
Now I also want to offer you some good news…
… when a trailblazer makes it, they make it BIG! Their visions are different, needed and often bang on the money. This makes them the Steve Jobs’, the Walt Disney’s, the Richard Branson’s of the world.
For every trailblazer who makes it, there are 100’s if not 1000’s you never hear about. Trailblazer’s voices are all too often silenced inside of old conversations and old ways of doing things that resist change.
There are three principles that make this journey a whole lot easier. I’ll be going over these in detail over the next few weeks, for now I’ll just briefly summarize them.
These three principles are as follows:
- Understand your Emotional Triggers
- Remove unwanted patterns
- Create new patterns
These three principles are really the key to success at anything.
Today, let’s explore principle #1, understand your emotional triggers.
We like to think of ourselves as logical but really, we’re not – it is our emotions that run the show, don’t they?
As a matter of fact, a recent study from Princeton has shown our decisions are not made by conscious choices but by our emotional patterns of behaviour.
Less than 5% of our decisions are made due to logic.
In fact, we more often use logic to justify our emotional decisions, don’t we?
We make choices based on how we feel about something, not based on whether it makes logical sense.
The reason this happens is because our emotional triggers are so quick. Ever find yourself cursing and giving someone the finger when they cut you off on the highway?
These emotional patterns are like the bottom of the iceberg. They’re quite happy to labour away under the surface, affecting our lives without us knowing they are there.
So, before we add any more coaching or take a new program we first must understand our patterns. What is driving you?
One of my clients is a good example of this.
Denise is a divorce lawyer by trade with a deep compassion for animals. As a divorce lawyer, Denise saw in a divorce, the couple’s pets were often being used as pawns. Because of her love for animals this upset Denise and so she started mediated on behalf of these animals.
And boy was she devoted to this cause. She spoke everywhere- she had alliances with every vet in her area. She did weekly strategy calls with potential clients. She did everything that she could think to do, including investing close to $200,000 in business coaching and training programs. Despite all of this she still made very few sales.
What was going wrong?
Denise as a divorce lawyer was excellent at going to bat on behalf of her client. She was tenacious, and always did a great job – she got the best settlement she could for that client.
The problem was Denise was no longer a lawyer, she was now a mediator. And the actions that she took as a lawyer, were now working against her as a mediator.
Denise couldn’t see why she couldn’t make a sale –and neither could her coaches. According to everything she knew and everything that she was taught, she was doing everything right.
In Denise’s case, the answer to her lack of sales was this:
What Denise couldn’t see was that she was relating to the animals as if they were the clients and treating the people – the ones who would be writing the cheque as if they were the ones to blame. Because she was and is, such an advocate for animals, she was subconsciously blaming the animal’s owners for putting that animal in the middle of their fight.
She never said this out loud, she didn’t have to. Her body language, her tone spoke volumes all on its own. Until she got rid of this pattern she was never going to make a sale - the dogs and cats weren’t paying her, and she was blaming the people who were her real clients.
As she addressed this pattern she very quickly began to monetize her business, with an average sale being $4 k.
So, I want to end this point by asking you this question. What patterns may be holding you back? Patterns based around fear, rejection, money or other things?
Identify those key things that might be holding you back. Even if it’s just a word.
Are you interested in permanently eliminating the patterns that are holding you back? Join me at Unleash Your Genius. This is a FREE live 2-day event for trailblazing entrepreneurs. Click here for details.